Times have changed. While more users always have their heads bent, busy with their phones; it does not imply that users are busy checking their news feed on Facebook. Instant messaging is the order of the day. Almost every social media app has a corresponding messenger application/option. So does Facebook.
Statistics by Facebook show that every month, 2 billion messages are exchanged between people and businesses, 53% of people would prefer to patronize a business they can message, and 56% of people prefer messaging over the option of calling customer service centres. Once again, this directs us to the fact that instant messaging is a highly effective way of marketing.
While more users are glued to their messaging applications than social media apps, less than 1% of companies have upgraded to using chat marketing. When it comes to chat marketing, a company can choose the option of live chat or that of using a chatbot. In the case of a live chat, their customer support service has to be on duty 24/7, which is almost impossible as every website has its quiet hours.
Chatbots, on the other hand, are automated message bots. They can communicate effectively on instant messaging platforms such as Facebook messenger. They understand your questions, the context and give you answers. Statistics according to Facebook shows that Facebook Messenger messages convert 3-5times better than Facebook ads. This is a clear indicator of how marketing using Facebook chatbots will be quite effective.
It’s definitely a “yay” to Facebook chatbot marketing.
According to Larry Kim, founder of MobileMonkey (a chatbot company), “Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.“
Wondering why she said so? A dive into the benefits of chatbots will make things clearer.
Benefits of Chatbots
Here are 4 very important benefits of Chatbots:
- A better approach to engaging users
This is where the heart of social media marketing lies; the need to engage customers. Users are easily drawn to brands that are closer to them and this is a great benefit that comes with using chatbots. Your sales are guaranteed to increase when you engage customers more.
- Creating a Personalized experience
Every business in this century is interested in how they leave the user feeling after every contact with them. Addressing the peculiar problem of each customer is made very easy through the use of chatbots. This way, customers keep coming back.
- Online presence
No marketing strategy is complete without having an online presence. Every brand needs to have websites as well as social media accounts across all platforms to establish their presence in the mind of the public. Chatbots help in achieving this online presence as they help in performing a variety of roles. They can educate, inform yet entertain your audience across all platforms.
- Easy analysis of customer data
As a result of the way chatbots are built, they understand human behaviour and gather data based on these behaviours. They can get into the details on the particular user by discovering their type of device, their type of browser, their location and other peculiar details. Bot analytics also exist. The results of bot analytics can be trusted enough for decisions brands need to take.
If you’re interested in using chatbots for your marketing, get in touch with Practiceplus.